Monday, 24 August 2009

Reply from Alex Lin

I was lucky enough to recieve and email back from Alex Lin quite quickly and he was very kind enough to answer my questions :

Hi Michele,
I'd be delighted to answer your questions.

What made you initially passionate about design?
I took an elective in graphic design during my first year in college at the university of the arts. It was to design a John Coltrane album cover, I enjoyed it so much that I decided to change my major from illustration to graphic design. Creating something through hard work and thought keeps me passionate about design.


What designers influence you in your own work?
-Stephen Burks (http://www.readymadeprojects.com/) for his keen eye for what is modern and fresh
-Made Thought (http://www.madethought.com/) for their incredible attention to detail and exquisite taste
-OMA (http://oma.nl/) for their concept and program based architecture


What design book do you often look at, or is your favourite?
"Ogilvy on Advertising"


How many designers work at your agency?
just me with 1-2 interns or design assistants at times

Also. Living in England it is extremely hard to get a job in the design industry as there are a lot of students graduating from University who all want the same job. Is this the same in America?
YES! Many many talented graduates lacking in experience...

Thank you for your time. I look forward to hearing from you,

Michele McKee


I then replied back to Alex to see if it would be possible to meet for a portfolio viewing once we get to New York he replied to say this would be fine and to let him know nearer the time!

'It's up to you, New York, New York'

After finding out that this year all pathways will be heading to New York for their annual design trip, I decided that their was no time like the present to get researching into some New York design agencies.

One agency that appealed to me was Studio Lin which is the graphic design practice of Alex Lin.

I decided to email Studio Lin to ask some questions about the industry and to give me some advice.


Dear Alex,

My name Is Michele McKee. I am currently going into my final year of University studying Graphic Design in my home town of Stockport in England.

I came across your website when I was browsing through Form Fifty Five's blog. My main attraction towards your agency was the ability to be thoughtful towards the design process, I really liked the attention to detail especially in the work for Artecnica (2007 - 2009) print campaign. I am very interested in the typography aspect of design and found that this piece of design was my favourite as the contrasting typefaces played with one colour worked really well.

I know as a design agency you must be extremely busy but I wondered if you could spare five minutes of your time to answer some questions. It would be very helpful and much appreciated.

What made you initially passionate about design?

What designers influence you in your own work?

What design book do you often look at, or is your favourite?

How many designers work at your agency?

Also. Living in England it is extremely hard to get a job in the design industry as there are a lot of students graduating from University who all want the same job. Is this the same in America?

Thank you for your time. I look forward to hearing from you,

Michele McKee

Michael Perry



Michael Perry works in Brooklyn NY making books, magazines, illustrations, drawings and even teaches when he gets chance. His first book was published in 2006 titled 'Hand job'. The book is a collection of 50 most talented typographers who draw by hand. I was first introduced to this book when producing work for a typography elective where I, like the designers in Perry's book drew my own typeface.

For me, the real reason why I love this book is because it's nice to see typographers still drawing by hand other than using computer generated graphics. Each piece of work featured in Perry's books shows hand drawn work carefully executed. Composition is carefully enhanced by unplanned 'accidents' of line shape and colour.







  


Friday, 8 May 2009

Fluid Design

I regularly revert to the Form fifty five forum to look at design work and it regularly features some work from really nice design agencies. One in particular I came across was the work of Fluid design. A company established for 14 years with 82 brands and 205 campaigns. The company was launced in 1995 by director James Glover and their work ethos is 'Never not creating'...

Now onto their work..

I really liked the project for the client 'The Hyatt company' the menu they produced is really nice and sleek with nice typography embossed onto the card with only the slightest colour used which works really well. The invitation they also produced works well and is aesthetically pleasing with particular attention being payed to the typography. It's the typography that I am particularly drawn into by.


 

www.fluiddesign.co.uk

Thursday, 7 May 2009

A to M Reply

Maybe I should check my emails more regularly as yesterday Mike Fallows from A to M emailed me back. He apologised for not not replying back sooner as he as been super busy and that he is away for the next few weeks so at the moment it is difficult for us to arrange a portfolio visit. However if  I am still interested he could see me at the beginning of June I should just get in touch with him nearer the time.

Email recieved from Mike :


Top Corner

After coming home from my folio visit today I opened up my emails and had already recieved an email from Barry saying that it was nice to meet me today and if I could send a pdf version of my folio over to him so he can show his work colleagues. I thought this was excellent as now I can get more input on my work from other designers.

Email from Barry:



Top Corner - Folio visit

Today I went to Top Corner's studio in Manchester to meet Barry McManus and get some feedback on my portfolio.

My initial reaction to going along to the studio was as to be expected.. quite nervous! It's quite a daunting experience going showing your work to someone who quite frankly has more knowledge than yourself and could slate your work but it was something that had to be done.

I'll be honest, I don't think my portfolio was quite up to scratch. It was quite thin looking and probably didn't have enough work in but all the same I went to see Barry to get some much needed critiscism.

Top Corner is based near Manchester University and after a while of walking around and getting caught up in crowds of other students I eventually found the building. I was quite amazed as the building alone was quite interesting. Set near the train station it was clear that the building may of been part of the rail way at some time as large beams and metal structures helped to hold the building up.

I met Barry upon arriving and he took me into a very large board room filled with lots of work, by now my nerves had gone and I started to feel slightly more relaxed. I began by talking through my portfolio and explaining briefly what my ideas were for each piece. Barry then spoke about what he liked and what could be a developed further. Barry said that he was surprised by the work I had shown him as normally he recieves PDF's from students and is not normally overwhelmed by them. He particularly liked my typeface 'Play thing' I had developed in the typography elective and he especially liked the editorial spreads I produced for  the British Dental Museum.

We spoke for a while about College as Barry said he has heard really good things about the degree. I told him about the Thoughtful six placement and also the 3rd years hiring out a big red bus to drive around town showing their portfolios on. He thought these were very exciting ideas and ones he never recieved as after college he got a job straight away.

Barry gave me some really useful hints and advice such as; maybe making my portfolio slightly bigger - maybe even square, try adding more content to it as at the moment there isn't a lot of work, try adding some of my scamp or sketched idea's into it otherwise other people looking at my portfolio may think it only took me a few hours to produce some of the work when in fact it took weeks. Barry also said that my Saatchi Gallery end-sting didn't really make sense as a storyboard and maybe it would be better to see it actually moving on flash.

We spoke about placements and Barry said that their studio wasn't really big enough to have someone else coming into work as they had no desk space. However, he did say that in a couple of weeks when they recieve a brief that he will send the brief over to me so I can have a look at it and come up with some ideas and for me to then send them over to him. He also said anytime I need some work critiquing he will be more than happy to have a look.

In all I came away from the studio feeling quite suprised that someone liked my work and suddenly found a new confidence that I should be happy with the work I produce but that also maybe I should try slightly harder and push myself a bit more. I want to get better and I will follow his advice and push my portfolio forwards.