Jason Lawes and Sam Cartmell

Whilst working on a recent YCN brief myself and a fellow student decided to delve into the world of copywriting as a concept to answering the brief. Research led us to looking at the print campaign made especially for Tesco. The ad campaign featuring a granny smith apple was created by Jason Lawes and Sam Cartmell from Lowe London. For me I love how simple and witty the idea is.

Jessica Hische

Jessica Hische is a designer/ illustrator currently living in Brooklyn, New York. She spends her days designing and drawing type and i was instantly drawn to her blog. Her ongoing project

' Daily Drop cap' is one of my favourites. A project started in September 2009, Hische illustrates a decorative letter each day, and each letter is carefully executed and shows her love for hand drawn type. 

I also found a very helpful ' frequently asked questions page' whilst searching her blog which gave some useful and insightful information into Hische's insiprations and design process.