Jason Lawes and Sam Cartmell

Whilst working on a recent YCN brief myself and a fellow student decided to delve into the world of copywriting as a concept to answering the brief. Research led us to looking at the print campaign made especially for Tesco. The ad campaign featuring a granny smith apple was created by Jason Lawes and Sam Cartmell from Lowe London. For me I love how simple and witty the idea is.