Mind design

Mind design is an independent London based design studio founded in 1999 by graduate Holger Jacobs. They focus on intergrated design solutions that combine corporate identity, print, web and interior design.

I was initially attracted to the work they had produced for 'Tom Dixon catalogue 09' where they designed a brochure for a furniture catalogue. I like their attention to detail and love for typography. I have always been influenced by editorial design and these specific spreads reminded me of the work of Alexey Brodovitch who I had previously looked at.

    

I decided to put together a constructed questionnaire to send to Mind design to ask about themselves as an agency and their views on the industry.

Email to Mind Design.

Design posters

Whilst browsing through the 2008 d&ad awards annual I came across this striking poster campaign designed to promote the Imperial war museum's London exhibition, Camouflage. Designed by advertising agency Ogilvy Advertising London. The posters themselves were difficult to see against the backgrounds they were placed on, apart from one corner, which was noticeable because it was peeling off. On this part were the details of the exhibition. The posters were strategically placed in order to be seen by a younger, more artistically minded audience, as the exhibition also covered how camouflage design has been used in contemporary culture such as fashion and music.

Kate Forrester

As a designer I am highly influenced by other areas of design, music, fashion and illustration feeds my practice as a designer each day. I find myself looking at illustration for inspiration as i find the way illustrators work and their final outcomes are visually stimulating. I came across the work of Kate Forrester whilst working on a typography brief. Kate produces some stunning work for big name clients such as Harvey Nichols. I love her work as each of her designs are carefully executed.

Event design for Harvey Nichols:

Visit Kate's site here.

Mark Howe

Mark Howe is an illustrator with a background in graphic design. His work excites me as it looks visually stimulating as well as showing clear communication. Howes designs are fun and quirky containing depth and flexibility as well as showing similar characteristics to images. I have been a huge fan of his work for a while now.

Brochure illustrations for make your mark designed for Elmwood, I love how he incorporates text with his own handrawn text and own doodles.

Visit Marks website here.

Helvetica cookie cutters

Just to show that Helvetica really is everywhere...

Jason Lawes and Sam Cartmell

Whilst working on a recent YCN brief myself and a fellow student decided to delve into the world of copywriting as a concept to answering the brief. Research led us to looking at the print campaign made especially for Tesco. The ad campaign featuring a granny smith apple was created by Jason Lawes and Sam Cartmell from Lowe London. For me I love how simple and witty the idea is.

Jessica Hische

Jessica Hische is a designer/ illustrator currently living in Brooklyn, New York. She spends her days designing and drawing type and i was instantly drawn to her blog. Her ongoing project

' Daily Drop cap' is one of my favourites. A project started in September 2009, Hische illustrates a decorative letter each day, and each letter is carefully executed and shows her love for hand drawn type. 

I also found a very helpful ' frequently asked questions page' whilst searching her blog which gave some useful and insightful information into Hische's insiprations and design process.