Healthy food packaging

I came across this food packaging work whilst looking on the Toxel blog. The site features some really inspiring, out there work which really made me smile. 

I really like the clever idea behind the healthy food packaging by designer Daizi Zheng. He created a series of food packaging designed to encourage people to change their bad eating habits. The project includes carrot sticks packaged like cigarettes and celery in a Mcdonalds chip box. However much I like these I don't think the clever packaging will encourage enough people to  re consider their relationship with healthy food.