Red brick road

On the 2nd of March myself, Kat and Grace had our 2nd portfolio visit with agency Red Brick Road. I had previously been in contact with Andy Vasey but as he was unavailable whilst we were in London he arranged for us to see his partner Dan.

Upon arrival I was quite amazed at how large the studio was and how busy. Our meeting with Dan was kept short as we were aware of how busy they were but we all managed to sit and talk through our portfolios with Dan. I was really interested in speaking to Dan as it was the agencies Tesco work which has influenced and highly informed mine and Grace's Bacardi work. Dan suggested possibly shortening our scenarios as they were quite long and time consuming    (this was advice we had also recieved from Studio Special.)  He thought if we applied a strapline to the designs it would tie in nicely with what we already had. As the Red Brick Road are an advertising agency it was also suggested maybe choosing other medias such as placing our designs on the internet using web banners, maybe stickers could be produced also, these were all ways of trying to interact with our audience other than just producing posters. Dan also spoke of advertising strategies which was something myself and Grace has never heard of before but is all related to target consumer etc. Dan felt that by having a strategy we would be able to work with our Bacardi brief better. Dan's feedback of using other medias was something me and Grace hadn't thought of so it definitely gave us food for thought and it would be interesting to learn more about what an advertising strategy is.

As time was ticking on we only had time to go into great detail about our Bacardi work before Kat spoke through work she has been producing for Tolerance.

Before leaving the studio Dan spoke to us about life after University and how to get the best from placements. He also showed us a portfolio that had won a placement with the company. I found this very useful as it allowed us to look at the competition and how other peoples work got them placement. The portfolio of work that Dan showed us was mostly advertising work which showed unusual and daring designs, Dan felt it was designs like this which stand students apart and win the placements.

Since meeting with Dan myself and Grace have taken his feedback and used it to our advantage by adding a strapline onto our designs and also shortening the stories.