Fake Id was founded in 1999 and is an independant graphic design practice that develops projects for exhibitions, performances and workshops etc. Currently in it's tenth year they have produced a range of work such as books and magazines and commisioned different work for clients such as Emigre, Nike, Sony and Urban outfitters.
We were lucky enough to have Yvan Martinez and Joshua Trees who make up Fake Id to come into college and do a workshop with us 2nd year students. The project involved us making sound and dialogue from our imagination and thoughts on an image. I found this a really fun process and it was something we have never done before. As graphic design is changing each day and becoming vastly popular it is becoming more apparent to us that it's not about just sitting down and drawing pretty pictures or making posters or books. Graphic design now covers such a huge area that it was fun to try something new.
When Yvan and Joshua came into college the workshop that they gave us was based on "the voice over''. We were divided into pairs and given an image to work with. We had to use our imaginations to describe what was happening in the image without describing anything we could see. Challenging I know. The brief was really interesting and something we hadn't done before, it challenged us to open our imaginations and work outside of what we know nomally. I really enjoyed it.Myself and Kat were given an image of a countryside with a sign placed in it saying 'hell is real'. Thinking of an idea was hard at first but we decided in the end to script a 2 minute voice over of a helicopter news report covering a crash on the country road. This is how it went :
"Thanks everyone there in the studio
From what I can see from up here there is what seems to be a rather large shipping lorry that has overturned and is now in the middle of the road and this seems to be the main course of the hold up on the A623…
We have just heard from witnesses on the ground that have said that a Nissan car was weaving in and out of traffic, causing cars and the lorry to steer out of the way …and from what I can see the chaos created is ...there is just wreckage and an outstanding quantityof cars either overturned or mounted on top of each other, prayers with the families of those involved with the collision..
Reports are coming in that the lorry itself was travelling at great speed which caused it to overturn that caused the consequences of the crash, the crash itself has caused major delays and a back log of cars for what I can see from here…stretches miles back
As this is the main Highway leading into the next state there have been reports that several of the cars in the backlog havelooked for their own diversions, possibly in order to get away from the hold up, but please if you are listening to this report then we advise you to stay in your vehicles and STAY WHERE YOU ARE. If you know of friends and family that may be involved in the crash then ring 0800 900 300 and we will give you news as it comes to us
Emergency services are on their way to remove the lorry and let the traffic continue by.
Breaking news! We are hearing of people running away from what looks like a tank exploding in the middle of the chaos area, we do not know how this started we ….we remind you if you are not involved in the main crash site to stay where you are, do NOT take diversions just yet we do not know whether you will be safe
This really Is a quite horrific crash and we will keep you updated with the news as it comes, back to you in the studio…"
From what I can see from up here there is what seems to be a rather large shipping lorry that has overturned and is now in the middle of the road and this seems to be the main course of the hold up on the A623…
We have just heard from witnesses on the ground that have said that a Nissan car was weaving in and out of traffic, causing cars and the lorry to steer out of the way …and from what I can see the chaos created is ...there is just wreckage and an outstanding quantityof cars either overturned or mounted on top of each other, prayers with the families of those involved with the collision..
Reports are coming in that the lorry itself was travelling at great speed which caused it to overturn that caused the consequences of the crash, the crash itself has caused major delays and a back log of cars for what I can see from here…stretches miles back
As this is the main Highway leading into the next state there have been reports that several of the cars in the backlog havelooked for their own diversions, possibly in order to get away from the hold up, but please if you are listening to this report then we advise you to stay in your vehicles and STAY WHERE YOU ARE. If you know of friends and family that may be involved in the crash then ring 0800 900 300 and we will give you news as it comes to us
Emergency services are on their way to remove the lorry and let the traffic continue by.
Breaking news! We are hearing of people running away from what looks like a tank exploding in the middle of the chaos area, we do not know how this started we ….we remind you if you are not involved in the main crash site to stay where you are, do NOT take diversions just yet we do not know whether you will be safe
This really Is a quite horrific crash and we will keep you updated with the news as it comes, back to you in the studio…"
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